Mobile friendly pages are significant for a website to reduce its overall bounce rate. According to Google, typically, an average individual spends 70% of his or her internet browsing time on mobile devices. Further, 74% of the individuals tend to return to a website that is mobile-friendly.
And India is no exception to this, as Quint has reported that mobile users in India outnumber desktop users by 400%.
Therefore, it becomes crucial for companies to hire an affordable SEO company in India to optimize their sites for smartphones. And here are the few strategies that the experts follow for doing so.
Making Responsive Design
The Display resolution is not the same for mobile devices and desktop screens. To make a mobile-friendly website, it is essential to develop a responsive design. So, web admins must ensure that their web pages are adaptive and fit mobile screens.
Users do not get a smooth web browsing experience when they enter a webpage made for desktops. It is tough for them to read such a page as the font size becomes very small and, thus, unreadable. So, they need to zoom in and zoom out to read or interact with those pages, making it a burdensome experience.
However, users can quickly scroll through a page and browse the content, if the page is mobile-optimized. So, they do not need to zoom unnecessarily. To give a good browsing experience, an affordable SEO company in India optimizes web pages for mobile devices.
Reducing Page Load Time
The load time of a webpage is also a crucial factor that enhances the overall experience of mobile users. Individuals surfing the web for a query are never willing to wait for a page that takes a long time to load. So, the pages must be fast; otherwise, users will leave the page and consequently, the bounce rate will increase.
There are several factors on which an SEO agency can improve the speed of a webpage for mobile devices. They can get multiple pointers from Page Speed Insights to easily increase this page loading speed. Users just need to paste URLs of their concerning websites.
Using this tool, one can get insights into whether the page load speed of a site is good enough for mobile devices. Apart from this, it helps with guidance following which an affordable SEO company India can increase the speed for mobile.
Focusing on User Experience
In addition to responsive design, SEO experts help a website by adding other features or elements to induce a good user experience. These elements are as follows –
● Convenient design for browsing – Users browse a mobile page most of the time using their thumbs. So, an affordable SEO company designs a page in such a way that users can easily scroll and click with their thumbs.
● Legible font size – A website must make the font size of its web pages easily readable so that they do not need to zoom in and out. Apart from this, they also need to maintain a distinct space between two lines so that it does not look crowded.
As mentioned earlier, the number of mobile users in India is much higher than desktop users. So, it becomes prerogative for website owners to have mobile-friendly pages. Importantly, it will make a good user experience so that the chances of users reading or scrolling through their content will become much higher. So, website owners may approach an affordable SEO company in India if they need professionals to boost their pages for mobile devices.